Über uns

A pen picture of Boden

Let’s face it, we could all use better clothes. And that’s where we come in. We believe in quality, integrity and happiness you can wear for absolutely ages, and we’re delighted to have you along for the ride.

  • World, meet BodeN

    Johnnie launches Boden with a mail-order catalogue containing just eight products, hand-drawn on his kitchen table in West London.

  • Let’s get digital

    Despite fears that the internet might be a ‘passing fad’, Johnnie takes Boden online. Word quickly gets out and lots of people start buying our stuff.

  • Hello America, how do you do?

    We bring our British style to the US and receive a very warm welcome. 
 Mini Boden proves to be a big hit across the pond.

  • Boden turns 30

    We hold a month of events to celebrate the fact that we’re now a global brand that’s bringing joy to millions. And they said it would never work…

  • All aboard please

    We restore Mabel, a 1968 London Routemaster bus, in our signature pink and green stripes. She’s now our brand ambassador in the US.

  • Our first US store opens

    We open our first bricks and mortar store at Avalon. We can’t wait to share happiness you can wear with the women of Atlanta.