No rubbish clothes

  • We put a lot of effort
    into making things 
    properly in the 
    beginning; but the real 
    storytelling begins
    with you.

  • Made with care

    Our products take time to design, make and test, all for Johnnie to change his mind about the buttons… again. The more we put in, the more you’ll get out. We’re obsessed with making things exceptionally well: fabrics that don’t shrink, buttons that stay buttoned and threads that stay threaded.

  • Tested by textile fanatics

    All of our products go through an ultra-marathon of testing. Our own teams meticulously check the fit, comfort and quality, and we try to replicate whatever you might be getting up to in our clothes. We wash our Mini samples the equivalent of 30 times to make sure they’re in it for the long haul.

Our care guides

When you find something you love, you’ll want it to last as long as possible.

  • Silk

    See our silk care guide

  • Swimwear

    See our swim care guide

  • Denim

    See our denim care guide


  • No more disasters

    You want to keep your silk
    silky, your denim fresh and
    your cashmere chic, right?
    Here’s how…

  • Wool

    See our wool care guide

  • Linen

    See our linen care guide

  • Cashmere

    See our cashmere care guide

Doing good doesn't stop here

  • Our world

  • Who makes our clothes

  • Charities we support

  • HERproject

  • Choosing the right materials