The denim care guide

  • Denim is made to withstand a lot, so try not to wash it too much
    as it really doesn’t need it. If you absolutely must, then the
    cardinal rule is: no tumble drying.

    Denim likes: being aired in public, or private, as long as air is
    involved. It also enjoys being turned inside out if going in a
    washing machine, and the coolest wash possible.

    Denim dislikes: being washed too much, or hanging out with
    impressionable friends (like paler fabrics) as it can get a bit
    dye-happy when wet. Store it anywhere – it’s tough like that. 

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