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What Makes Boden, Boden
We're still led by ourfounder Johnnie.
Boden started in '91 as a catalogue drawn on his kitchen table. Three decades on, he still has a hand in everything we make.
We deliver onour promises.
With every order that flies your way, you'll have 30 days to change your mind (and a fortnight to flip-flop on sale items).
We say 'buy less,buy better'.
If you were to calculate the price per wear of a Boden item during its long and happy life, you'd literally be talking pennies.
We’re proud of ourBritish heritage.
As well as preventing us from becoming big-headed, it inspires our designers. And helps us dare to be different.
We believe colourmakes you happy.
In fact, it's so uplifting it should probably be available on prescription from your family doctor.
We don’t takeourselves too seriously.
We know we’re not everybody’s cup of tea. One woman hated our catalogue so much, she sent us a brick using our free returns service.
Buy better. Buy less. Wear more.
SEE OUR SUSTAINABILITY AIMS
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