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01We're still led by our founder Johnnie.
Boden started in '91 as a catalogue drawn on his kitchen table. Three decades on, he still has a hand in everything we make.
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02We deliver on our promises.
With every order that flies your way, you'll have 30 days to change your mind(and a fortnight to flip-flop on sale items).
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03We say 'buy less, buy better'.
If you were to calculate the price per wear of a Boden item during its long and happy life, you'd literally be talking pennies.
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04We’re proud of our British heritage.
As well as preventing us from becoming big-headed, it inspires our designers. And helps us dare to be different.
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05We believe colour makes you happy.
In fact, it's so uplifting it should probably be available on prescription from your family doctor.
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06We don’t take ourselves too seriously.
We know we’re not everybody’s cup of tea. One woman hated our catalogue so much, she sent us a brick using our free returns service.
